Understanding your AI Score

Your AI Score is a single number, 0 to 100, for how findable and recommendable your business is to AI assistants like ChatGPT, Perplexity, and Gemini. High means an assistant can find you, trust you, and name you when a customer asks. Low means a competitor is getting that recommendation instead.

It is built from eight signals: whether search results and AI answers actually cite you, what independent sources say about you, whether assistants already name you today, your reviews and how you respond to them, the sites that link to you, your Google Business Profile, your website’s speed on a phone, and how clear and machine-readable your pages are. Every signal and every weight is published in the scoring methodology — we do not keep the method a secret, because a score you cannot check is not worth much.

The score follows the record, and the record follows the world. New reviews arrive, your website changes, listings drift, and — most of all — the assistants themselves change what they say. When we re-read your business, the score is recalculated from whatever the signals show that day.

A drop is not a penalty. It usually means a signal moved underneath you: a run of unanswered reviews, a slower page, a competitor pulling ahead in the answers assistants give. Your dashboard names the signals responsible, so you are never guessing at the cause.

Different signals are checked on different cadences — live AI answers more often than a full website read. The methodology page lists what each signal draws on. Leaderboard standings are recorded once a week, at the start of the week, so a rank you see on Tuesday holds until the next recording rather than flickering day to day.

If something on your entry is factually wrong — hours, address, category — do not wait for a refresh. Report the error and a person corrects it.

The point of the score is the diagnosis, not the grade. Your dashboard shows which signals are costing you points and what fixing each one involves. You can do the work yourself — every finding says what to do — or put us on it with a service plan. What you cannot do is pay for the number itself: rank is never for sale, to you or to anyone.