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The registry · San Jose, CA

The best beauty supply stores in San Jose.

Ranked by one method — the same checks for every business. Never sold, never sponsored.

The nine on the map

Each pin is a business on this list, numbered by its rank and placed at its address. Drag the map and zoom in to see which of them are near you.

The read

In the competitive landscape of beauty supply stores in San Jose, Sally Beauty emerges as a dominant player, occupying three spots in the top five. This brand's consistent performance, with AI scores ranging from 49 to 66, highlights its strong presence despite the varying customer ratings. Interestingly, Friends Beauty Supply makes a notable appearance at the third position, showcasing how smaller players can carve out a niche, even with fewer reviews.

The leaderboard reveals a distinct separation between the leaders and the long tail, with Sally Beauty's established reputation and review volume giving it a clear edge. Join US Beauty Supply, with a higher average rating of 4.3 stars, demonstrates that quality service can resonate well with customers, yet its lower AI score reflects the challenges smaller businesses face in visibility and online presence. This juxtaposition illustrates that while customer satisfaction is crucial, a comprehensive digital strategy is essential for sustained success in the beauty supply market.

The named

Who's winning, and why.

  1. 1

    Sally Beauty's unmatched visibility

    Sally Beauty leads the pack in San Jose's beauty supply scene, boasting an impressive AI visibility score of 100, far surpassing the field average of 67. This dominance is complemented by their retrieval grounding score of 75, which is a staggering 50 points above the average. With a solid rating of 3.9 stars from 74 reviews, they effectively leverage their Google Business Profile (90) to enhance customer trust and engagement, ensuring they stay ahead of the competition.

    Cited by

    • ChatGPT
    • Gemini
    • Perplexity
    Retrieval grounding
    75
    Off-property attestation
    41
    AI visibility
    100
    Reviews & response
    84
    Backlink & citation authority
    64
    Google Business Profile
    90
    Speed & mobile
    31
    Content freshness & schema
    78
  2. 2

    Sally Beauty's standout AI visibility

    Sally Beauty shines in the beauty supply sector with an impressive AI visibility score of 100, significantly outpacing the field average of 67 by a remarkable 33 points. This exceptional visibility indicates a strong online presence, making it easier for customers to discover their products and services. Additionally, their commitment to content freshness and schema scoring 77, well above the average of 51, ensures that potential customers find updated and relevant information, enhancing their overall shopping experience.

    Cited by

    • ChatGPT
    • Gemini
    • Perplexity
    Retrieval grounding
    50
    Off-property attestation
    41
    AI visibility
    100
    Reviews & response
    69
    Backlink & citation authority
    64
    Google Business Profile
    90
    Speed & mobile
    31
    Content freshness & schema
    77
  3. 3

    Strong local presence shines through

    Friends Beauty Supply stands out in San Jose's beauty supply landscape with a solid off-property attestation score of 41, slightly above the field average, indicating a robust local reputation. Their Google Business Profile, while trailing the average at 78, still showcases notable visibility and engagement. With a rating of 3.7 stars from 7 reviews, they’re actively responding to customer feedback, which enhances their credibility and connection with the community, setting them apart from competitors.

    Cited by

    • ChatGPT
    • Gemini
    • Perplexity
    Retrieval grounding
    —
    Off-property attestation
    41
    AI visibility
    —
    Reviews & response
    55
    Backlink & citation authority
    —
    Google Business Profile
    78
    Speed & mobile
    —
    Content freshness & schema
    —

The record

Ranks 4–9.

How we ranked these

No pay-to-play. No sponsored spots. No kickbacks.

Every business is scored the same way, on the same eight signals. We don't take money to move rankings and we don't accept submissions. If you're on this list, the scoring pipeline put you there.

  1. S1Retrieval grounding26%
  2. S2Off-property attestation20%
  3. S3AI visibility14%
  4. S4Reviews & response12%
  5. S5Backlink & citation authority8%
  6. S6Google Business Profile8%
  7. S7Speed & mobile7%
  8. S8Content freshness & schema5%

Your turn

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