The registry · Middletown, NY
The best beauty salons in Middletown.
Ranked by one method — the same checks for every business. Never sold, never sponsored.
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The read
The beauty salon landscape in Middletown, NY, reveals a competitive yet distinct hierarchy among local businesses. Mari's Beauty Salon leads the pack with an AI score of 32, bolstered by a solid 4.5-star rating from 51 reviews. Close behind is M and J Hair Salon Inc., which boasts a slightly higher rating of 4.6 stars, yet trails in overall performance with an AI score of 30. This discrepancy highlights how a robust online presence and customer engagement can significantly influence standings beyond mere star ratings.
Surprisingly, Textured Press emerges as a standout with an impressive 4.9-star rating based on 272 reviews, despite its lower AI score of 28. This suggests that while customer satisfaction is high, factors like visibility and online engagement may not be as robust. Meanwhile, About Face Esthetics LLC, with a perfect rating of 5.0 stars from just 52 reviews, ranks lower due to its limited digital footprint, underscoring the importance of comprehensive online strategies for salon success.
The named
Who's winning, and why.
- 132/100
Top-rated for off-property trust
Mari's Beauty Salon stands out as the top beauty salon in Middletown, NY, with an impressive off-property attestation score of 42, significantly outpacing the field average of 21. This strong endorsement from external sources showcases their solid reputation beyond just customer reviews. Additionally, their Google Business Profile score of 78, compared to the average of 71, highlights their effective online presence and engagement, making them the go-to choice for beauty services in the area.
Cited by
- ChatGPT
- Gemini
- Perplexity
- Retrieval grounding
- —
- Off-property attestation
- 42
- AI visibility
- 0
- Reviews & response
- 58
- Backlink & citation authority
- —
- Google Business Profile
- 78
- Speed & mobile
- —
- Content freshness & schema
- —
- 230/100
Top-notch reviews set them apart
M and J Hair Salon inc. shines in the Middletown beauty scene with an impressive 4.6-star rating from 41 reviews, significantly outperforming the field average of 31 in off-property attestation. This strong customer feedback highlights their exceptional service and client satisfaction. Additionally, their Google Business Profile score of 78 further reinforces their visibility and credibility in the local market. While they have room to grow in AI visibility, their solid review base is a powerful asset that keeps them competitive.
Cited by
- ChatGPT
- Gemini
- Perplexity
- Retrieval grounding
- —
- Off-property attestation
- 41
- AI visibility
- 0
- Reviews & response
- 47
- Backlink & citation authority
- —
- Google Business Profile
- 78
- Speed & mobile
- —
- Content freshness & schema
- —
- 328/100
Exceptional reviews drive success
Textured Press stands out in Middletown's beauty salon scene with an impressive 4.9-star rating from 272 reviews, significantly surpassing the field average of 61 in review response quality. Their proactive engagement with customers has earned them a remarkable score of 84 in this category. Additionally, their commitment to mobile performance, scoring 66 against the average of 52, ensures a seamless booking experience for clients. This combination of stellar reviews and operational efficiency solidifies their position as a top choice for beauty services.
Cited by
- ChatGPT
- Gemini
- Perplexity
- Retrieval grounding
- 0
- Off-property attestation
- 40
- AI visibility
- 0
- Reviews & response
- 84
- Backlink & citation authority
- 63
- Google Business Profile
- 90
- Speed & mobile
- 66
- Content freshness & schema
- 100
The record
Ranks 4–5.
- 4AIReply rate
100%
26/100— - 5AIReply rate
—
14/100—
How we ranked these
No pay-to-play. No sponsored spots. No kickbacks.
Every business is scored the same way, on the same eight signals. We don't take money to move rankings and we don't accept submissions. If you're on this list, the scoring pipeline put you there.
- S1Retrieval grounding26%
- S2Off-property attestation20%
- S3AI visibility14%
- S4Reviews & response12%
- S5Backlink & citation authority8%
- S6Google Business Profile8%
- S7Speed & mobile7%
- S8Content freshness & schema5%
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