About Face Esthetics LLC

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# About Face Esthetics LLC, Middletown: a beauty salon in Middletown (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ny/middletown/about-face-esthetics-llc-middletown-ny. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 3 sources. Updated 2026-08-24. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ny/middletown/about-face-esthetics-llc-middletown-ny

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt7qfkqt03mgyeqs2wqlmbej%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt7qfkqt03mgyeqs2wqlmbej%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt7qfkqt03mgyeqs2wqlmbej%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt7qfkqt03mgyeqs2wqlmbej%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt7qfkqt03mgyeqs2wqlmbej%2F4.jpg)


## In short

About Face Esthetics LLC is a beauty salon in Middletown, NY. Its AI Score is 14 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Beauty salon |
| Address | 517 E Main St, Middletown, NY 10940, USA |
| Hours | Nothing found |
| Phone | (845) 956-0064 |
| Owner | Nothing found |
| Rating | 5.0 across 52 reviews |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | September 19, 2026, 9:55 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 517 E Main St, Middletown, NY 10940, USA | Confirmed | Google Business Profile |
| Location info | Name | About Face Esthetics LLC | Confirmed | Google Business Profile |
| Location info | Phone | (845) 956-0064 | Confirmed | Google Business Profile |
| Services | Service | Acne bootcamp 2 week peel | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Chemical peels | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Customized facial | AI guess | Nothing found |
| Services | Service | Dermaplane facial | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Dmk enzyme therapy | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Dmk enzyme therapy w muscle banding | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Hydrafacial deluxe | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Hydrafacial lip perk | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Hydrafacial platinum | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Hydrafacial signature | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Procell therapies microchanneling | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Results driven customized facial | Confirmed | Business website, checked Sep 19, 2026 |
| Links | Website | http://afe.glossgenius.com/ | Confirmed | Google Business Profile |


## Services and prices

These are the 11 services About Face Esthetics offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Procell therapies microchanneling |  |  |  | Confirmed |
| Chemical peels |  |  |  | Confirmed |
| Hydrafacial lip perk |  |  |  | Confirmed |
| Dmk enzyme therapy w muscle banding |  |  |  | Confirmed |
| Hydrafacial signature |  |  |  | Confirmed |
| Dermaplane facial |  |  |  | Confirmed |
| Results driven customized facial |  |  |  | Confirmed |
| Dmk enzyme therapy |  |  |  | Confirmed |
| Hydrafacial deluxe |  |  |  | Confirmed |
| Hydrafacial platinum |  |  |  | Confirmed |
| Acne bootcamp 2 week peel |  |  |  | Confirmed |


### Known for

Reviews not read yet, back on Scan Day.


## The team

Nothing found


## Visiting About Face Esthetics

Address: 517 E Main St, Middletown, NY 10940, USA. Phone: (845) 956-0064.


### Location info from Google Business Profile

Nothing found


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Zapata Mexican Restaurant | Mexican restaurant | 4 min walk |
| Capicu Latin Cuisine & Sports Bar | American restaurant | 6 min walk |
| Dunkin' | Coffee shop | 7 min walk |
| Price Chopper | Bus stop | 8 min walk |
| Dunning Rd & Schutt Rd | Bus stop | 9 min walk |
| Dunning Rd & Schutt Rd | Bus stop | 9 min walk |


## Reputation

5.0 average across 52 reviews.


### What people like

Nothing found


### What people do not like

Nothing found


### Press

No press story about About Face Esthetics found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from About Face Esthetics

About Face Esthetics hasn't posted an update here yet.


## Questions people ask


### picking between the two, is Mari's Beauty the safer bet?

No answer yet


### any last minute appts at About Face Esthetics?

No answer yet


### Ballpark for a visit to a salon in Middletown?

No answer yet


### killing time on Main, any ideas

No answer yet


### Booking at About Face Esthetics in Middletown, how does it work?

No answer yet


### anything I should sort out before a first appointment at About Face Esthetics?

No answer yet


### parking at About Face Esthetics, where does everyone put the car?

No answer yet


### is there a rewards thing here

No answer yet


### payment plans at About Face Esthetics, is that a thing?

No answer yet


### services here, what do people go in for?

No answer yet


### anywhere cheaper than About Face Esthetics in Middletown that is still good?

No answer yet


### best beauty salon in Middletown

No answer yet


### what time does this salon actually open?

No answer yet


### people keep recommending About Face Esthetics, what for?

No answer yet


## What AI gets wrong about About Face Esthetics

We ask ChatGPT, Perplexity and Gemini about About Face Esthetics. These are the answers that disagree with the record.

ChatGPT and Perplexity, read by Local AI Registry on Sep 3, 2026. Gemini, read by Local AI Registry on Aug 24, 2026.

No capture has disagreed with the record yet.


## The AI Score: 14 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Middletown beauty salons run 14 to 32. Fair starts at 45, good at 65. About Face Esthetics scores 14, below the Middletown average of 26. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | About Face Esthetics |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 0 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 54 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair |
| Backlink & citation authority | 8 | Not read yet | Domain authority and editorial quality of the sources that attest to you. | No reading has come back for this signal yet. |
| Google Business Profile | 8 | 64 | Required and recommended fields; update cadence. The listing AI pulls from first. | Fair |
| Speed & mobile | 7 | 38 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | Not read yet | Crawl recency, intent alignment, valid JSON-LD, canonicals. | No reading has come back for this signal yet. |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a beauty salon

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a beauty salon in New York, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with New York.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including About Face Esthetics if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to About Face Esthetics |
| --- | --- | --- | --- | --- |
| About Face Esthetics LLC | LocalBusiness | #business | http://afe.glossgenius.com/ | Subject of this page |
| Middletown, New York | City | #city | Nothing found | City About Face Esthetics is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the beauty salons in Middletown, linked to the lists and towns around it.


### Lists

- Best beauty salons in Middletown: https://localairegistry.com/leaderboards/ny/middletown/beauty-salon
- Best businesses in Middletown: https://localairegistry.com/leaderboards/ny/middletown


### Nearby

- /new-york: https://localairegistry.com/leaderboards/ny/new-york
- /poughkeepsie: https://localairegistry.com/leaderboards/ny/poughkeepsie
- /flushing: https://localairegistry.com/leaderboards/ny/flushing
- /kingston: https://localairegistry.com/leaderboards/ny/kingston
- /huntington: https://localairegistry.com/leaderboards/ny/huntington
- /rochester: https://localairegistry.com/leaderboards/ny/rochester


### Every list

- Every leaderboard in New York: https://localairegistry.com/leaderboards/ny


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own About Face Esthetics LLC. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJOZoSVqYtw4kR7cou_2kwac4
- [2] afe.glossgenius.com, https://afe.glossgenius.com/services (accessed Sep 19, 2026)
- [3] AI engine output: ChatGPT and Perplexity, read by Local AI Registry on Sep 3, 2026; Gemini, read by Local AI Registry on Aug 24, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)