where exactly is Macy's?
Question · by new_here_on_mall · Member since Jul 2026 · 3 posts · 7w7 weeks ago
Department store in San Mateo, CA
4.2 · 1,736 reviewsOpens today at 10 AMOpens today at 10 AM
Department store chain providing brand-name clothing, accessories, home furnishings & housewares.
Eligible to offer 20% cashback to customers who shop here.OrbitBack
Add your name so AI can say who owns the business
Unclaimed · Replies to reviews · Add the year you opened so AI can say how long you've been open
ConfirmedVisitor submittedAI guess
Updated Sep 14, 2026Last activity 1 month ago, a question from june_bride_east.
4 asked · 0 answered by Macy's
Question · by new_here_on_mall · Member since Jul 2026 · 3 posts · 7w7 weeks ago
Question · by undecided_on_hillsdale · Member since Aug 2026 · 2 posts · 8w8 weeks ago
Question · by june_bride_east · Member since Jul 2026 · 112 posts · 7w7 weeks ago
Question · by window_shopping_on_mall · Member since Aug 2026 · 4 posts · 7w7 weeks ago
What Macy's offers, what it costs, and what people come for.
No code detected[Photo 1]
No code detected[Photo 2]
No code detected[Photo 3]
No code detected[Photo 4]When it's quiet, where to park, and what's nearby.
Monday or Tuesday, before 1 PM.
Busiest Saturday and Sunday from 1 to 6 PM.
Starbucks Coffee Company is next door for coffee. Sandbox VR is a 1 minute walk for amusement.
Nearby places from Google Maps, read Sep 20, 2026.
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
Closed now. Busiest Sat and Sun, 1 to 6 PM.
What reviews, press and directories say about Macy's.
4.2from 1,736 reviews on Google
Macy's San Mateo offers a good selection and helpful staff but struggles with customer service consistency and delivery reliability. Customers at Macy's in San Mateo report a mix of experiences, with some praising the helpfulness of specific staff members like Karla and Milton, while others express frustration with unresponsive employees and poor customer service. The store's organization and selection receive positive notes, but issues with checkout efficiency and product quality are common complaints.
Listed on 1 of the 23 directories AI reads.
The AI Score is out of 100, read from 8 signals across search and AI.
34 San Mateo avg
Signal and how much it countsMacy's
Every business is scored the same way, and nobody can pay for a better score.
Macy's, as AI sees it. Blue signals help Macy's, and red ones hold it back.
Claiming your page is free.
The page ChatGPT, Gemini, Perplexity and Google read about Macy's. The code version is exactly what their crawlers get.
Local AI Registry · Department stores in San Mateo, CA · Editorial
By Steve Lee, founder and CEO of Local AI Registry. Updated September 14, 2026.
Published September 14, 2026 · Updated September 14, 2026 · Machine-readable version below
Macy's is a department store in San Mateo, CA. Its AI Score is 36 of 100, which is poor.
What each mark on this page means: https://localairegistry.com/methodology#marks
| Fact | Value |
|---|---|
| Type | Department store |
| Address | 115 Hillsdale Mall, San Mateo, CA 94403, USA |
| Hours | Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 8 PM |
| Phone | (650) 341-3333 |
| Rating | 4.2 across 1,736 reviews on Google |
| Quietest time | Tuesday |
| Updated | September 14, 2026 |
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
| Group | Fact | Value | Mark | Evidence |
|---|---|---|---|---|
| Location info | Address | 115 Hillsdale Mall, San Mateo, CA 94403, USA | Confirmed | Google Business Profile |
| Location info | Description | Department store chain providing brand-name clothing, accessories, home furnishings & housewares. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Thu 10:00 AM to 9:00 PM · Fri to Sat 10:00 AM to 10:00 PM · Sun 11:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Location info | Name | Macy's | Confirmed | Google Business Profile |
| Location info | Phone | (650) 341-3333 | Confirmed | Google Business Profile |
| Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 10:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 10:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 11:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Services | Service | Accessories sales | AI guess | |
| Services | Service | Clothing sales | AI guess | |
| Services | Service | Home furnishings sales | AI guess | |
| Services | Service | Housewares sales | AI guess | |
| Links | Website | https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html | Confirmed | Google Business Profile |
Address: 115 Hillsdale Mall, San Mateo, CA 94403, USA. Phone: (650) 341-3333. Hours: Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 8 PM. (Confirmed, Google Business Profile.)
From Google Business Profile: "Department store chain providing brand-name clothing, accessories, home furnishings & housewares."
Quietest day: Tuesday. Busiest day: Saturday. From the popular times on its Google listing.
| Place | Type | Distance |
|---|---|---|
| Starbucks Coffee Company | Coffee shop | 1 min walk |
| Wetzel's Pretzels | Fast food restaurant | 1 min walk |
| Sandbox VR | Amusement center | 1 min walk |
| Mrs. Fields | Bakery | 2 min walk |
| Hillsdale Parking (California Parking) | Parking garage | 2 min walk |
| Andersen Bakery | Bakery | 2 min walk |
4.2 average across 1,736 reviews: Google 1,736. (Confirmed, read September 14, 2026.)
(AI guess, from 1,736 reviews.)
Listed on 1 of the 23 directories we checked.
| Directory | Listed |
|---|---|
| Alignable | Not listed |
| Angi | Not listed |
| Apple Maps | Not listed |
| BBB | Not listed |
| Birdeye | Not listed |
| Brownbook | Not listed |
| Chamber of Commerce | Not listed |
| Cylex | Not listed |
| DexKnows | Not listed |
| Not listed | |
| Foursquare | Not listed |
| Hotfrog | Not listed |
| Manta | Not listed |
| MapQuest | Not listed |
| MerchantCircle | Not listed |
| Nextdoor | Not listed |
| Superpages | Not listed |
| Thumbtack | Not listed |
| Trustpilot | Not listed |
| Tupalo | Not listed |
| Yellowbook | Not listed |
| Yellow Pages | Not listed |
| Yelp | Listed |
It measures how likely AI engines are to recommend a business, and how accurately. San Mateo department stores run 26 to 44. Fair starts at 45, good at 65. Macy's scores 36, above the San Mateo average of 34. The same method scores every business on the registry.
| Signal | Weight | Score | What it measures | Macy's |
|---|---|---|---|---|
| Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 84 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 70 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 45 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 80 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |
Full method: https://localairegistry.com/methodology
How AI decides what to say about a department store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business
Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.
| Entity | Type | ID on this page | Same as | Relationship to Macy's |
|---|---|---|---|---|
| Macy's | LocalBusiness | #business | https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html | Subject of this page |
| San Mateo, California | City | #city | City Macy's is in | |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |
Where this page sits in the registry. It's one profile among the department stores in San Mateo, linked to the lists and towns around it.
This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.
Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.
HTTP/2 200 content-type: text/html; charset=utf-8 link: <https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca>; rel="canonical", <https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca.md>; rel="alternate"; type="text/markdown", <https://localairegistry.com/llms.txt>; rel="describedby"
Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.
<meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Macy's, San Mateo CA: Reviews</title> <meta name="description" content="Department store in San Mateo, CA. 4.2 on Google from 1,736 reviews."> <meta name="robots" content="index, follow"> <link rel="canonical" href="https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"> <link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca.md"> <meta property="og:title" content="Macy's, San Mateo CA: Reviews"> <meta property="og:description" content="Department store in San Mateo, CA. 4.2 on Google from 1,736 reviews."> <meta property="og:url" content="https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"> <meta property="og:site_name" content="Local AI Registry"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image"> <meta name="geo.position" content="37.5374558;-122.2998885"> <meta name="ICBM" content="37.5374558, -122.2998885"> <meta name="geo.region" content="US-CA"> <meta name="geo.placename" content="San Mateo">
One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#webpage",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca",
"name": "Macy's, San Mateo CA: Reviews",
"isPartOf": {
"@id": "https://localairegistry.com/#website"
},
"about": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"
},
"mainEntity": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"
},
"breadcrumb": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#breadcrumb"
},
"hasPart": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#locals"
},
"primaryImageOfPage": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1"
},
"datePublished": "2026-09-14",
"dateModified": "2026-10-28",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
"#ai-listing-description"
]
},
"significantLink": [
"https://localairegistry.com/methodology",
"https://localairegistry.com/faq",
"https://localairegistry.com/developers"
]
},
{
"@type": "Article",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#article",
"headline": "Macy's, San Mateo CA: Reviews",
"name": "Macy's, San Mateo CA: Reviews",
"author": {
"@id": "https://localairegistry.com/team/steve-lee"
},
"publisher": {
"@id": "https://localairegistry.com/#organization"
},
"datePublished": "2026-09-14",
"dateModified": "2026-10-28",
"about": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"
},
"image": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1"
},
"isPartOf": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#webpage"
},
"mainEntityOfPage": {
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#webpage"
}
},
{
"@type": "Person",
"@id": "https://localairegistry.com/team/steve-lee",
"name": "Steve Lee",
"jobTitle": "Founder and CEO",
"url": "https://localairegistry.com/team/steve-lee",
"worksFor": {
"@id": "https://localairegistry.com/#organization"
}
},
{
"@type": "Organization",
"@id": "https://localairegistry.com/#organization",
"name": "Local AI Registry",
"alternateName": "LAIR",
"url": "https://localairegistry.com/",
"logo": "https://localairegistry.com/images/brand/logo-512.png"
},
{
"@type": "DepartmentStore",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca",
"name": "Macy's",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca",
"description": "Department store chain providing brand-name clothing, accessories, home furnishings & housewares.",
"sameAs": [
"https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html",
"https://www.google.com/maps/place/?q=place_id:ChIJ90KMPQOfj4ARXFud9kG-AAg",
"https://www.yelp.com/biz/macys-san-mateo-2"
],
"image": [
{
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1"
},
{
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-2"
},
{
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-3"
},
{
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-4"
},
{
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-5"
}
],
"hasMap": "https://www.google.com/maps/place/?q=place_id:ChIJ90KMPQOfj4ARXFud9kG-AAg",
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.5374558,
"longitude": -122.2998885
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.2,
"reviewCount": 1736,
"bestRating": 5
},
"telephone": "(650) 341-3333",
"address": {
"@type": "PostalAddress",
"streetAddress": "115 Hillsdale Mall, San Mateo, CA 94403, USA",
"addressLocality": "San Mateo",
"addressRegion": "CA",
"postalCode": "94403",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "10:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "11:00",
"closes": "20:00"
}
],
"areaServed": {
"@type": "City",
"name": "San Mateo"
},
"knowsAbout": [
"Accessories sales",
"Clothing sales",
"Home furnishings sales",
"Housewares sales"
]
},
{
"@type": "ImageObject",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1",
"contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F0.jpg",
"caption": "Photo 1"
},
{
"@type": "ImageObject",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-2",
"contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F1.jpg",
"caption": "Photo 2"
},
{
"@type": "ImageObject",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-3",
"contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F2.jpg",
"caption": "Photo 3"
},
{
"@type": "ImageObject",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-4",
"contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F3.jpg",
"caption": "Photo 4"
},
{
"@type": "ImageObject",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-5",
"contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F4.jpg",
"caption": "Photo 5"
},
{
"@type": "ItemList",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#locals",
"name": "Questions people ask",
"numberOfItems": 15,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "bad experiences here, anyone?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/the-reviews-look-glowing-what-are-the-real-complaints"
},
{
"@type": "ListItem",
"position": 2,
"name": "where exactly is Macy's?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/where-is-macys-located-and-what-is-the-address"
},
{
"@type": "ListItem",
"position": 3,
"name": "cancellation list here, is there one",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/does-macys-ever-have-last-minute-openings"
},
{
"@type": "ListItem",
"position": 4,
"name": "ballpark before I book, what am I looking at",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-does-a-department-store-actually-cost-in-san-mateo"
},
{
"@type": "ListItem",
"position": 5,
"name": "What do shoppers most often mention buying here?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-do-shoppers-most-often-mention-buying-at-macys"
},
{
"@type": "ListItem",
"position": 6,
"name": "best department store in San Mateo",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/best-department-store-in-san-mateo"
},
{
"@type": "ListItem",
"position": 7,
"name": "first visit at Macy's, what do I need to bring?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-should-i-know-before-a-first-visit-at-macys"
},
{
"@type": "ListItem",
"position": 8,
"name": "is San Mateo expensive for this, or is it just here",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/is-there-anywhere-cheaper-than-macys-in-san-mateo-that-is-still-good"
},
{
"@type": "ListItem",
"position": 9,
"name": "membership, worth it or not",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/does-macys-take-rewards-points-or-membership-pricing"
},
{
"@type": "ListItem",
"position": 10,
"name": "lunch near Hillsdale Mall, what is good",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-is-around-macys-on-hillsdale-mall"
},
{
"@type": "ListItem",
"position": 11,
"name": "which one for Homeware and Clothing Selection, Macy's or Nordstrom?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/macys-or-target-for-homeware-and-clothing-selection"
},
{
"@type": "ListItem",
"position": 12,
"name": "worth it or not, what do the regulars say",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-do-people-actually-like-about-macys"
},
{
"@type": "ListItem",
"position": 13,
"name": "last update from here was when?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-has-macys-been-posting-lately"
},
{
"@type": "ListItem",
"position": 14,
"name": "what time does Macy's in San Mateo actually open?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-are-the-store-hours-for-macys-in-san-mateo"
},
{
"@type": "ListItem",
"position": 15,
"name": "Busiest day at Macy's, anyone know?",
"url": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-is-the-quietest-day-to-book-at-macys"
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://localairegistry.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "California",
"item": "https://localairegistry.com/leaderboards/ca"
},
{
"@type": "ListItem",
"position": 3,
"name": "San Mateo",
"item": "https://localairegistry.com/leaderboards/ca/san-mateo"
},
{
"@type": "ListItem",
"position": 4,
"name": "Department stores",
"item": "https://localairegistry.com/leaderboards/ca/san-mateo/department-store"
},
{
"@type": "ListItem",
"position": 5,
"name": "Macy's",
"item": "https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"
}
]
}
]
}The article as plain text: the same headings, facts, marks and sources.
# Macy's, San Mateo CA: Reviews Source: Local AI Registry, https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-14. Canonical: https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca ## Photos -  -  -  -  -  ## In short Macy's is a department store in San Mateo, CA. Its AI Score is 36 of 100, which is poor. What each mark on this page means: https://localairegistry.com/methodology#marks ## Key facts | Fact | Value | | --- | --- | | Type | Department store | | Address | 115 Hillsdale Mall, San Mateo, CA 94403, USA | | Hours | Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 8 PM | | Phone | (650) 341-3333 | | Rating | 4.2 across 1,736 reviews on Google | | Quietest time | Tuesday | | Updated | September 14, 2026 | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 115 Hillsdale Mall, San Mateo, CA 94403, USA | Confirmed | Google Business Profile | | Location info | Description | Department store chain providing brand-name clothing, accessories, home furnishings & housewares. | Confirmed | Google Business Profile | | Location info | Hours | Mon to Thu 10:00 AM to 9:00 PM · Fri to Sat 10:00 AM to 10:00 PM · Sun 11:00 AM to 8:00 PM | Confirmed | Google Business Profile | | Location info | Name | Macy's | Confirmed | Google Business Profile | | Location info | Phone | (650) 341-3333 | Confirmed | Google Business Profile | | Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Friday | 10:00 AM to 10:00 PM | Confirmed | Google Business Profile | | Hours | Saturday | 10:00 AM to 10:00 PM | Confirmed | Google Business Profile | | Hours | Sunday | 11:00 AM to 8:00 PM | Confirmed | Google Business Profile | | Services | Service | Accessories sales | AI guess | | | Services | Service | Clothing sales | AI guess | | | Services | Service | Home furnishings sales | AI guess | | | Services | Service | Housewares sales | AI guess | | | Links | Website | https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html | Confirmed | Google Business Profile | ## Services and prices Add your services so AI can say what you offer ### Known for Share your review link so AI can say what you're known for ## The team Add your team so AI can name who works here ## Visiting Macy's Address: 115 Hillsdale Mall, San Mateo, CA 94403, USA. Phone: (650) 341-3333. Hours: Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 8 PM. (Confirmed, Google Business Profile.) ### Location info from Google Business Profile From Google Business Profile: "Department store chain providing brand-name clothing, accessories, home furnishings & housewares." ### When to go Quietest day: Tuesday. Busiest day: Saturday. From the popular times on its Google listing. ### Parking and getting in Add your parking so AI can tell people where to park Add how to find your door so AI can walk people in ### Nearby | Place | Type | Distance | | --- | --- | --- | | Starbucks Coffee Company | Coffee shop | 1 min walk | | Wetzel's Pretzels | Fast food restaurant | 1 min walk | | Sandbox VR | Amusement center | 1 min walk | | Mrs. Fields | Bakery | 2 min walk | | Hillsdale Parking (California Parking) | Parking garage | 2 min walk | | Andersen Bakery | Bakery | 2 min walk | ## Reputation 4.2 average across 1,736 reviews: Google 1,736. (Confirmed, read September 14, 2026.) (AI guess, from 1,736 reviews.) ### What people like - Well-organized store layout ### What people do not like - Long waits at checkout - Unresponsive or rude staff - Delivery issues and poor customer service ### Press Add a press story so AI can say who's written about you ### Awards Add an award so AI can name it ### Directories Listed on 1 of the 23 directories we checked. | Directory | Listed | | --- | --- | | Alignable | Not listed | | Angi | Not listed | | Apple Maps | Not listed | | BBB | Not listed | | Birdeye | Not listed | | Brownbook | Not listed | | Chamber of Commerce | Not listed | | Cylex | Not listed | | DexKnows | Not listed | | Facebook | Not listed | | Foursquare | Not listed | | Hotfrog | Not listed | | Manta | Not listed | | MapQuest | Not listed | | MerchantCircle | Not listed | | Nextdoor | Not listed | | Superpages | Not listed | | Thumbtack | Not listed | | Trustpilot | Not listed | | Tupalo | Not listed | | Yellowbook | Not listed | | Yellow Pages | Not listed | | Yelp | Listed | ## Questions people ask ### bad experiences here, anyone? ### where exactly is Macy's? ### cancellation list here, is there one ### ballpark before I book, what am I looking at ### What do shoppers most often mention buying here? ### best department store in San Mateo ### first visit at Macy's, what do I need to bring? ### is San Mateo expensive for this, or is it just here ### membership, worth it or not ### lunch near Hillsdale Mall, what is good ### which one for Homeware and Clothing Selection, Macy's or Nordstrom? ### worth it or not, what do the regulars say ### last update from here was when? ### what time does Macy's in San Mateo actually open? ### Busiest day at Macy's, anyone know? ## The AI Score: 36 of 100 It measures how likely AI engines are to recommend a business, and how accurately. San Mateo department stores run 26 to 44. Fair starts at 45, good at 65. Macy's scores 36, above the San Mateo average of 34. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Macy's | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor | | Reviews & response | 12 | 84 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 70 | Domain authority and editorial quality of the sources that attest to you. | Good | | Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 45 | Core Web Vitals at the 75th percentile, on a real phone. | Fair | | Content freshness & schema | 5 | 80 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology How AI decides what to say about a department store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Macy's | | --- | --- | --- | --- | --- | | Macy's | LocalBusiness | #business | https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html | Subject of this page | | San Mateo, California | City | #city | | City Macy's is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the department stores in San Mateo, linked to the lists and towns around it. ### Lists - Best department stores in San Mateo: https://localairegistry.com/leaderboards/ca/san-mateo/department-store - Best businesses in San Mateo: https://localairegistry.com/leaderboards/ca/san-mateo ### Nearby - /san-jose: https://localairegistry.com/leaderboards/ca/san-jose - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco - /san-diego: https://localairegistry.com/leaderboards/ca/san-diego - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ90KMPQOfj4ARXFud9kG-AAg (accessed Sep 14, 2026) - [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 20, 2026, https://localairegistry.com/methodology (accessed Sep 20, 2026)
The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers
Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.
You're free to copy anything on this page, as long as you keep the reference links. How to copy it or link to it
The whole page exactly as crawlers get it: head tags, one connected JSON-LD graph, and every section in semantic HTML.
<!doctype html>
<html lang="en-US">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Macy's, San Mateo CA: Reviews</title>
<meta name="description" content="Department store in San Mateo, CA. 4.2 on Google from 1,736 reviews.">
<meta name="robots" content="index, follow">
<link rel="canonical" href="https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca">
<link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca.md">
<meta property="og:title" content="Macy's, San Mateo CA: Reviews">
<meta property="og:description" content="Department store in San Mateo, CA. 4.2 on Google from 1,736 reviews.">
<meta property="og:url" content="https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca">
<meta property="og:site_name" content="Local AI Registry">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<meta name="geo.position" content="37.5374558;-122.2998885">
<meta name="ICBM" content="37.5374558, -122.2998885">
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="San Mateo">
<script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#webpage","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca","name":"Macy's, San Mateo CA: Reviews","isPartOf":{"@id":"https://localairegistry.com/#website"},"about":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"},"mainEntity":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"},"breadcrumb":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#breadcrumb"},"hasPart":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#locals"},"primaryImageOfPage":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1"},"datePublished":"2026-09-14","dateModified":"2026-10-28","speakable":{"@type":"SpeakableSpecification","cssSelector":["#ai-listing-description"]},"significantLink":["https://localairegistry.com/methodology","https://localairegistry.com/faq","https://localairegistry.com/developers"]},{"@type":"Article","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#article","headline":"Macy's, San Mateo CA: Reviews","name":"Macy's, San Mateo CA: Reviews","author":{"@id":"https://localairegistry.com/team/steve-lee"},"publisher":{"@id":"https://localairegistry.com/#organization"},"datePublished":"2026-09-14","dateModified":"2026-10-28","about":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"},"image":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1"},"isPartOf":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#webpage"},"mainEntityOfPage":{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#webpage"}},{"@type":"Person","@id":"https://localairegistry.com/team/steve-lee","name":"Steve Lee","jobTitle":"Founder and CEO","url":"https://localairegistry.com/team/steve-lee","worksFor":{"@id":"https://localairegistry.com/#organization"}},{"@type":"Organization","@id":"https://localairegistry.com/#organization","name":"Local AI Registry","alternateName":"LAIR","url":"https://localairegistry.com/","logo":"https://localairegistry.com/images/brand/logo-512.png"},{"@type":"DepartmentStore","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca","name":"Macy's","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca","description":"Department store chain providing brand-name clothing, accessories, home furnishings & housewares.","sameAs":["https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html","https://www.google.com/maps/place/?q=place_id:ChIJ90KMPQOfj4ARXFud9kG-AAg","https://www.yelp.com/biz/macys-san-mateo-2"],"image":[{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1"},{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-2"},{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-3"},{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-4"},{"@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-5"}],"hasMap":"https://www.google.com/maps/place/?q=place_id:ChIJ90KMPQOfj4ARXFud9kG-AAg","geo":{"@type":"GeoCoordinates","latitude":37.5374558,"longitude":-122.2998885},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"reviewCount":1736,"bestRating":5},"telephone":"(650) 341-3333","address":{"@type":"PostalAddress","streetAddress":"115 Hillsdale Mall, San Mateo, CA 94403, USA","addressLocality":"San Mateo","addressRegion":"CA","postalCode":"94403","addressCountry":"US"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Monday","opens":"10:00","closes":"21:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Tuesday","opens":"10:00","closes":"21:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Wednesday","opens":"10:00","closes":"21:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Thursday","opens":"10:00","closes":"21:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Friday","opens":"10:00","closes":"22:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Saturday","opens":"10:00","closes":"22:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Sunday","opens":"11:00","closes":"20:00"}],"areaServed":{"@type":"City","name":"San Mateo"},"knowsAbout":["Accessories sales","Clothing sales","Home furnishings sales","Housewares sales"]},{"@type":"ImageObject","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-1","contentUrl":"https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F0.jpg","caption":"Photo 1"},{"@type":"ImageObject","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-2","contentUrl":"https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F1.jpg","caption":"Photo 2"},{"@type":"ImageObject","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-3","contentUrl":"https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F2.jpg","caption":"Photo 3"},{"@type":"ImageObject","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-4","contentUrl":"https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F3.jpg","caption":"Photo 4"},{"@type":"ImageObject","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#photo-5","contentUrl":"https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu18wmd30ji6yexvm22axm38%2F4.jpg","caption":"Photo 5"},{"@type":"ItemList","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#locals","name":"Questions people ask","numberOfItems":15,"itemListElement":[{"@type":"ListItem","position":1,"name":"bad experiences here, anyone?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/the-reviews-look-glowing-what-are-the-real-complaints"},{"@type":"ListItem","position":2,"name":"where exactly is Macy's?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/where-is-macys-located-and-what-is-the-address"},{"@type":"ListItem","position":3,"name":"cancellation list here, is there one","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/does-macys-ever-have-last-minute-openings"},{"@type":"ListItem","position":4,"name":"ballpark before I book, what am I looking at","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-does-a-department-store-actually-cost-in-san-mateo"},{"@type":"ListItem","position":5,"name":"What do shoppers most often mention buying here?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-do-shoppers-most-often-mention-buying-at-macys"},{"@type":"ListItem","position":6,"name":"best department store in San Mateo","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/best-department-store-in-san-mateo"},{"@type":"ListItem","position":7,"name":"first visit at Macy's, what do I need to bring?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-should-i-know-before-a-first-visit-at-macys"},{"@type":"ListItem","position":8,"name":"is San Mateo expensive for this, or is it just here","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/is-there-anywhere-cheaper-than-macys-in-san-mateo-that-is-still-good"},{"@type":"ListItem","position":9,"name":"membership, worth it or not","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/does-macys-take-rewards-points-or-membership-pricing"},{"@type":"ListItem","position":10,"name":"lunch near Hillsdale Mall, what is good","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-is-around-macys-on-hillsdale-mall"},{"@type":"ListItem","position":11,"name":"which one for Homeware and Clothing Selection, Macy's or Nordstrom?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/macys-or-target-for-homeware-and-clothing-selection"},{"@type":"ListItem","position":12,"name":"worth it or not, what do the regulars say","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-do-people-actually-like-about-macys"},{"@type":"ListItem","position":13,"name":"last update from here was when?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-has-macys-been-posting-lately"},{"@type":"ListItem","position":14,"name":"what time does Macy's in San Mateo actually open?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-are-the-store-hours-for-macys-in-san-mateo"},{"@type":"ListItem","position":15,"name":"Busiest day at Macy's, anyone know?","url":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca/q/what-is-the-quietest-day-to-book-at-macys"}]},{"@type":"BreadcrumbList","@id":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://localairegistry.com/"},{"@type":"ListItem","position":2,"name":"California","item":"https://localairegistry.com/leaderboards/ca"},{"@type":"ListItem","position":3,"name":"San Mateo","item":"https://localairegistry.com/leaderboards/ca/san-mateo"},{"@type":"ListItem","position":4,"name":"Department stores","item":"https://localairegistry.com/leaderboards/ca/san-mateo/department-store"},{"@type":"ListItem","position":5,"name":"Macy's","item":"https://localairegistry.com/biz/ca/san-mateo/macy-s-san-mateo-ca"}]}]}</script>
</head>
<body>
<main>
<article>
<header>
<p>Local AI Registry · Department stores in San Mateo, CA · Editorial</p>
<h2>Macy's, San Mateo CA: Reviews</h2>
<p>By Steve Lee, founder and CEO of Local AI Registry. Updated September 14, 2026.</p>
<p>Published September 14, 2026 · Updated September 14, 2026 · Machine-readable version below</p>
</header>
<section id="ai-in-short">
<h3>In short</h3>
<p>Macy's is a department store in San Mateo, CA. Its AI Score is 36 of 100, which is poor.</p>
<p>What each mark on this page means: https://localairegistry.com/methodology#marks</p>
</section>
<section id="ai-key-facts">
<h3>Key facts</h3>
<table>
<thead><tr><th scope="col">Fact</th><th scope="col">Value</th></tr></thead>
<tbody>
<tr><td>Type</td><td>Department store</td></tr>
<tr><td>Address</td><td>115 Hillsdale Mall, San Mateo, CA 94403, USA</td></tr>
<tr><td>Hours</td><td>Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 8 PM</td></tr>
<tr><td>Phone</td><td>(650) 341-3333</td></tr>
<tr><td>Rating</td><td>4.2 across 1,736 reviews on Google</td></tr>
<tr><td>Quietest time</td><td>Tuesday</td></tr>
<tr><td>Updated</td><td>September 14, 2026</td></tr>
</tbody>
</table>
</section>
<section id="ai-all-the-details">
<h3>All the details</h3>
<p>Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.</p>
<table>
<thead><tr><th scope="col">Group</th><th scope="col">Fact</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
<tr><td>Location info</td><td>Address</td><td>115 Hillsdale Mall, San Mateo, CA 94403, USA</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Description</td><td>Department store chain providing brand-name clothing, accessories, home furnishings & housewares.</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Hours</td><td>Mon to Thu 10:00 AM to 9:00 PM · Fri to Sat 10:00 AM to 10:00 PM · Sun 11:00 AM to 8:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Name</td><td>Macy's</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Phone</td><td>(650) 341-3333</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Monday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Tuesday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Wednesday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Thursday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Friday</td><td>10:00 AM to 10:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Saturday</td><td>10:00 AM to 10:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Sunday</td><td>11:00 AM to 8:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Services</td><td>Service</td><td>Accessories sales</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Clothing sales</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Home furnishings sales</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Housewares sales</td><td>AI guess</td><td></td></tr>
<tr><td>Links</td><td>Website</td><td>https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html</td><td>Confirmed</td><td>Google Business Profile</td></tr>
</tbody>
</table>
</section>
<section id="ai-services-and-prices">
<h3>Services and prices</h3>
<h4>Known for</h4>
</section>
<section id="ai-the-team">
<h3>The team</h3>
</section>
<section id="ai-visiting-macy-s">
<h3>Visiting Macy's</h3>
<p>Address: 115 Hillsdale Mall, San Mateo, CA 94403, USA. Phone: (650) 341-3333. Hours: Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 8 PM. (Confirmed, Google Business Profile.)</p>
<h4>Location info from Google Business Profile</h4>
<p>From Google Business Profile: "Department store chain providing brand-name clothing, accessories, home furnishings & housewares."</p>
<h4>When to go</h4>
<p>Quietest day: Tuesday. Busiest day: Saturday. From the popular times on its Google listing.</p>
<h4>Parking and getting in</h4>
<h4>Nearby</h4>
<table>
<thead><tr><th scope="col">Place</th><th scope="col">Type</th><th scope="col">Distance</th></tr></thead>
<tbody>
<tr><td>Starbucks Coffee Company</td><td>Coffee shop</td><td>1 min walk</td></tr>
<tr><td>Wetzel's Pretzels</td><td>Fast food restaurant</td><td>1 min walk</td></tr>
<tr><td>Sandbox VR</td><td>Amusement center</td><td>1 min walk</td></tr>
<tr><td>Mrs. Fields</td><td>Bakery</td><td>2 min walk</td></tr>
<tr><td>Hillsdale Parking (California Parking)</td><td>Parking garage</td><td>2 min walk</td></tr>
<tr><td>Andersen Bakery</td><td>Bakery</td><td>2 min walk</td></tr>
</tbody>
</table>
</section>
<section id="ai-reputation">
<h3>Reputation</h3>
<p>4.2 average across 1,736 reviews: Google 1,736. (Confirmed, read September 14, 2026.)</p>
<p> (AI guess, from 1,736 reviews.)</p>
<h4>What people like</h4>
<ul>
<li>Well-organized store layout</li>
</ul>
<h4>What people do not like</h4>
<ul>
<li>Long waits at checkout</li>
<li>Unresponsive or rude staff</li>
<li>Delivery issues and poor customer service</li>
</ul>
<h4>Press</h4>
<h4>Awards</h4>
<h4>Directories</h4>
<p>Listed on 1 of the 23 directories we checked.</p>
<table>
<thead><tr><th scope="col">Directory</th><th scope="col">Listed</th></tr></thead>
<tbody>
<tr><td>Alignable</td><td>Not listed</td></tr>
<tr><td>Angi</td><td>Not listed</td></tr>
<tr><td>Apple Maps</td><td>Not listed</td></tr>
<tr><td>BBB</td><td>Not listed</td></tr>
<tr><td>Birdeye</td><td>Not listed</td></tr>
<tr><td>Brownbook</td><td>Not listed</td></tr>
<tr><td>Chamber of Commerce</td><td>Not listed</td></tr>
<tr><td>Cylex</td><td>Not listed</td></tr>
<tr><td>DexKnows</td><td>Not listed</td></tr>
<tr><td>Facebook</td><td>Not listed</td></tr>
<tr><td>Foursquare</td><td>Not listed</td></tr>
<tr><td>Hotfrog</td><td>Not listed</td></tr>
<tr><td>Manta</td><td>Not listed</td></tr>
<tr><td>MapQuest</td><td>Not listed</td></tr>
<tr><td>MerchantCircle</td><td>Not listed</td></tr>
<tr><td>Nextdoor</td><td>Not listed</td></tr>
<tr><td>Superpages</td><td>Not listed</td></tr>
<tr><td>Thumbtack</td><td>Not listed</td></tr>
<tr><td>Trustpilot</td><td>Not listed</td></tr>
<tr><td>Tupalo</td><td>Not listed</td></tr>
<tr><td>Yellowbook</td><td>Not listed</td></tr>
<tr><td>Yellow Pages</td><td>Not listed</td></tr>
<tr><td>Yelp</td><td>Listed</td></tr>
</tbody>
</table>
</section>
<section id="ai-questions-people-ask">
<h3>Questions people ask</h3>
<h4>bad experiences here, anyone?</h4>
<h4>where exactly is Macy's?</h4>
<h4>cancellation list here, is there one</h4>
<h4>ballpark before I book, what am I looking at</h4>
<h4>What do shoppers most often mention buying here?</h4>
<h4>best department store in San Mateo</h4>
<h4>first visit at Macy's, what do I need to bring?</h4>
<h4>is San Mateo expensive for this, or is it just here</h4>
<h4>membership, worth it or not</h4>
<h4>lunch near Hillsdale Mall, what is good</h4>
<h4>which one for Homeware and Clothing Selection, Macy's or Nordstrom?</h4>
<h4>worth it or not, what do the regulars say</h4>
<h4>last update from here was when?</h4>
<h4>what time does Macy's in San Mateo actually open?</h4>
<h4>Busiest day at Macy's, anyone know?</h4>
</section>
<section id="ai-score">
<h3>The AI Score: 36 of 100</h3>
<p>It measures how likely AI engines are to recommend a business, and how accurately. San Mateo department stores run 26 to 44. Fair starts at 45, good at 65. Macy's scores 36, above the San Mateo average of 34. The same method scores every business on the registry.</p>
<table>
<thead><tr><th scope="col">Signal</th><th scope="col">Weight</th><th scope="col">Score</th><th scope="col">What it measures</th><th scope="col">Macy's</th></tr></thead>
<tbody>
<tr><td>Retrieval grounding</td><td>26</td><td>25</td><td>Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.</td><td>Poor</td></tr>
<tr><td>Off-property attestation</td><td>20</td><td>40</td><td>Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.</td><td>Poor</td></tr>
<tr><td>AI visibility</td><td>14</td><td>0</td><td>Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.</td><td>Poor</td></tr>
<tr><td>Reviews & response</td><td>12</td><td>84</td><td>The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.</td><td>Good</td></tr>
<tr><td>Backlink & citation authority</td><td>8</td><td>70</td><td>Domain authority and editorial quality of the sources that attest to you.</td><td>Good</td></tr>
<tr><td>Google Business Profile</td><td>8</td><td>90</td><td>Required and recommended fields; update cadence. The listing AI pulls from first.</td><td>Good</td></tr>
<tr><td>Speed & mobile</td><td>7</td><td>45</td><td>Core Web Vitals at the 75th percentile, on a real phone.</td><td>Fair</td></tr>
<tr><td>Content freshness & schema</td><td>5</td><td>80</td><td>Crawl recency, intent alignment, valid JSON-LD, canonicals.</td><td>Good</td></tr>
</tbody>
</table>
<p>Full method: https://localairegistry.com/methodology</p>
<p>How AI decides what to say about a department store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business</p>
</section>
<section id="ai-entity-map">
<h3>Entity map</h3>
<p>Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.</p>
<table>
<thead><tr><th scope="col">Entity</th><th scope="col">Type</th><th scope="col">ID on this page</th><th scope="col">Same as</th><th scope="col">Relationship to Macy's</th></tr></thead>
<tbody>
<tr><td>Macy's</td><td>LocalBusiness</td><td>#business</td><td>https://www.macys.com/stores/ca/sanmateo/hillsdale-shopping-center_429.html</td><td>Subject of this page</td></tr>
<tr><td>San Mateo, California</td><td>City</td><td>#city</td><td></td><td>City Macy's is in</td></tr>
<tr><td>Local AI Registry</td><td>Organization</td><td>#publisher</td><td>https://localairegistry.com</td><td>Publisher of this page</td></tr>
<tr><td>Steve Lee</td><td>Person</td><td>#author</td><td>https://localairegistry.com/team/steve-lee</td><td>Author of this page</td></tr>
</tbody>
</table>
</section>
<section id="ai-topical-map">
<h3>Topical map</h3>
<p>Where this page sits in the registry. It's one profile among the department stores in San Mateo, linked to the lists and towns around it.</p>
<h4>Lists</h4>
<ul>
<li>Best department stores in San Mateo: https://localairegistry.com/leaderboards/ca/san-mateo/department-store</li>
<li>Best businesses in San Mateo: https://localairegistry.com/leaderboards/ca/san-mateo</li>
</ul>
<h4>Nearby</h4>
<ul>
<li>/san-jose: https://localairegistry.com/leaderboards/ca/san-jose</li>
<li>/los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles</li>
<li>/san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco</li>
<li>/san-diego: https://localairegistry.com/leaderboards/ca/san-diego</li>
<li>/irvine: https://localairegistry.com/leaderboards/ca/irvine</li>
<li>/mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view</li>
</ul>
<h4>Every list</h4>
<ul>
<li>Every leaderboard in California: https://localairegistry.com/leaderboards/ca</li>
</ul>
</section>
<section id="ai-references">
<h3>References</h3>
<h4>Sources cited</h4>
<ul>
<li>[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ90KMPQOfj4ARXFud9kG-AAg (accessed Sep 14, 2026)</li>
<li>[2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 20, 2026, https://localairegistry.com/methodology (accessed Sep 20, 2026)</li>
</ul>
</section>
</article>
</main>
</body>
</html>This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.