Northwest Justice Project

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<title>Northwest Justice Project | Seattle, WA · reviews &amp; AI Score · Local AI Registry</title>
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
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We score every local business the same way and rank them: website, reviews,
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is whether AI can retrieve you at all.

## Read these first

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# Northwest Justice Project, Seattle: a law firm in Seattle (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/wa/seattle/northwest-justice-project-seattle-wa. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 2 sources. Updated 2026-08-14. Owner review: not yet.

Canonical: https://localairegistry.com/biz/wa/seattle/northwest-justice-project-seattle-wa

## Photos

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## In short

Northwest Justice Project is a law firm in Seattle, WA. Its AI Score is 24 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Law firm |
| Address | 401 2nd Ave S #407, Seattle, WA 98104, USA |
| Hours | Mon to Fri 9 AM to 5 PM · Closed Sat to Sun |
| Phone | (206) 464-1519 |
| Owner | Nothing found |
| Rating | 3.7 across 132 reviews on Google |
| Known for | Northwest Justice Project is best known for its extensive legal aid services in Washington, particularly in Seattle, where it supports vulnerable populations in navigating the legal system. Their clear hotline and commitment to communication make them a vital resource for those seeking assistance. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | September 18, 2026, 7:18 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 401 2nd Ave S #407, Seattle, WA 98104, USA | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Description | The Northwest Justice Project (NJP) is Washington’s publicly funded legal aid program. Each year NJP provides critical civil legal assistance and representation to thousands of low-income people in cases affecting basic human needs such as family safety and security, housing preservation, protection of income, access to health care, education and other basic needs. | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Hours | Mon to Fri 9:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Name | Northwest Justice Project | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Phone | (206) 464-1519 | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Monday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Tuesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Wednesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Thursday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Friday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Services | Service | Civil legal representation | AI guess | Nothing found |
| Services | Service | Education law assistance | AI guess | Nothing found |
| Services | Service | Family law assistance | AI guess | Nothing found |
| Services | Service | Healthcare access legal assistance | AI guess | Nothing found |
| Services | Service | Housing law assistance | AI guess | Nothing found |
| Services | Service | Income protection legal assistance | AI guess | Nothing found |
| Links | Website | https://www.nwjustice.org/ | Confirmed | Google Business Profile, checked Aug 14, 2026 |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

Northwest Justice Project is best known for its extensive legal aid services in Washington, particularly in Seattle, where it supports vulnerable populations in navigating the legal system. Their clear hotline and commitment to communication make them a vital resource for those seeking assistance.


## The team

Nothing found


## Visiting Northwest Justice Project

Address: 401 2nd Ave S #407, Seattle, WA 98104, USA. Phone: (206) 464-1519. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 14, 2026 at 3:24 PM.)


### Location info from Google Business Profile

Business description, written by Northwest Justice Project on its Google Business Profile: "The Northwest Justice Project (NJP) is Washington’s publicly funded legal aid program. Each year NJP provides critical civil legal assistance and representation to thousands of low-income people in cases affecting basic human needs such as family safety and security, housing preservation, protection of income, access to health care, education and other basic needs."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Louie’s Deli | Sandwich shop | 1 min walk |
| Amphitryon Inc | Caterer | 1 min walk |
| King Street Bar & Oven | Restaurant | 1 min walk |
| SuperKim Thai Kitchen & Bar | Thai restaurant | 1 min walk |
| Zeitgeist Coffee | Cafe | 1 min walk |
| Taylor Shellfish Oyster Bar | Seafood restaurant | 1 min walk |


## Reputation

3.7 average across 132 reviews: Google 25. (Confirmed, read August 14, 2026.)

While some attorneys provide commendable support, many clients report significant issues with responsiveness and case management at Northwest Justice Project. (AI guess, from 132 reviews.)


### What people like

Nothing found


### What people do not like

- Unresponsive front desk and long wait times
- Inadequate legal support and guidance
- Staff hanging up on clients


### Press

No press story about Northwest Justice Project found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Northwest Justice Project

Northwest Justice Project hasn't posted an update here yet.


## Questions people ask


### planning a Saturday visit, is that a wasted trip

No answer yet


### is Keller Rohrback any better for Legal aid services in Washington

No answer yet


### people keep recommending Northwest Justice Project, what for?

No answer yet


### Anything this firm is known for doing well?

No answer yet


### What law firm questions is Seattle asking AI most?

No answer yet


### anywhere cheaper than Northwest Justice Project in Seattle that is still good?

No answer yet


### points or member pricing at Northwest Justice Project, worth signing up?

No answer yet


### best law firm in Seattle

No answer yet


### walk in here, or is it appointment only?

No answer yet


### worth it or not, what do the regulars say

No answer yet


### where does this firm post updates

No answer yet


### Somewhere to park near Northwest Justice Project?

No answer yet


### going rate for lawyers locally, any idea

No answer yet


### Are the hours on Google right for Northwest Justice Project in Seattle?

No answer yet


### first meeting at Northwest Justice Project, what do I need to bring?

No answer yet


### killing time on 2nd, any ideas

No answer yet


### bad experiences at Northwest Justice Project, anyone?

No answer yet


### do they do payment plans here?

No answer yet


## What AI gets wrong about Northwest Justice Project

We ask Gemini and ChatGPT about Northwest Justice Project. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Aug 14, 2026.

No capture has disagreed with the record yet.


## The AI Score: 24 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Seattle law firms run 24 to 35. Fair starts at 45, good at 65. Northwest Justice Project scores 24, below the Seattle average of 28. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Northwest Justice Project |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. |
| Reviews & response | 12 | 72 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 64 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 23 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 37 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a law firm

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a law firm in Washington, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with Washington.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Northwest Justice Project if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Northwest Justice Project |
| --- | --- | --- | --- | --- |
| Northwest Justice Project | LocalBusiness | #business | https://www.nwjustice.org/ | Subject of this page |
| Seattle, Washington | City | #city | Nothing found | City Northwest Justice Project is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the law firms in Seattle, linked to the lists and towns around it.


### Lists

- Best law firms in Seattle: https://localairegistry.com/leaderboards/wa/seattle/law-firm
- Best businesses in Seattle: https://localairegistry.com/leaderboards/wa/seattle


### Nearby

- /wenatchee: https://localairegistry.com/leaderboards/wa/wenatchee
- /east-wenatchee: https://localairegistry.com/leaderboards/wa/east-wenatchee
- /bellevue: https://localairegistry.com/leaderboards/wa/bellevue
- /moses-lake: https://localairegistry.com/leaderboards/wa/moses-lake
- /leavenworth: https://localairegistry.com/leaderboards/wa/leavenworth
- /chelan: https://localairegistry.com/leaderboards/wa/chelan


### Every list

- Every leaderboard in Washington: https://localairegistry.com/leaderboards/wa


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Northwest Justice Project. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJLaGZtqRqkFQRVWlO8pFzFf8 (accessed Aug 14, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Aug 14, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)