Connecting your Google Business Profile

Your Google Business Profile is the listing most customers, and most AI assistants, meet first. If you are on a service plan, keeping it worked is part of the job: answering reviews, posting updates, keeping hours and details right. Google requires your say-so before anyone can do that on your behalf, so setup includes a connect step.

• In your dashboard’s setup, choose “Connect with Google.”
• You land on Google’s own consent screen. Sign in with the Google account that manages your Business Profile and approve the access there, on Google’s page rather than ours.
• Google may still show our older name, SEO Aesthetic, on that screen. It is us. Google changes the name on a permission screen only after its own brand review, which is not something we can hurry.
• Google sends you back to your dashboard, which shows the connection and which Google account it came from.

We never see or store your Google password. The approval happens entirely on Google’s side; what we hold afterward is the permission token Google issues.

The consent screen asks for two things. First, permission to manage your Business Profile: the standard Google access for posting updates, replying to reviews, and editing listing details. Second, your email address, so your dashboard can show which account made the connection.

You can withdraw the permission at any time from your Google account’s security settings, under third-party access. Or tell us and we will disconnect it from our side.

Your whole review history, not the recent ones. Every review on the listing is read and stored, whatever its rating and however old it is, and so is anything you already wrote under one yourself. Stored is not answered: a reply is drafted from 3 stars up only, and never for a 1 or 2-star review, at any age. A business moving to us with nine years of reviews sees nine years.

Replies then start being drafted for the unanswered ones of three stars and up, newest first, paced so an archive is worked through over a fortnight rather than answered in an afternoon. Low-star reviews already sitting on the listing are flagged without an alarming email about something from two years ago. How we handle your reviews is the full account.

Nothing breaks. The connect step is skippable, and it stays available on your dashboard until it is done. Most owners who skip it sort it out on the call with their specialist. It takes about a minute together.