How approvals work

When we work on your business, we draft in your name: a Google post, a reply to a review, a sharper business description, website copy. You stay the author; we do the drafting. Most of it waits for your approval before it goes anywhere. Four kinds start switched on instead, and only one of those carries a clock: a reply to a review of 3 stars or more publishes on its own if you leave it alone for three business days, so a customer who praised you is not left without an answer. The other three, a photo you uploaded yourself, a name and address sync to the directories, and schema on your own site, carry no waiting period at all. Any of the four can be changed, declined, or switched off in your settings before it goes.

Your dashboard has an approvals queue. Each item shows the full draft and where it is headed. For every item you can:

• Approve it. It moves ahead as written.
• Decline it. It is dropped. Say why and the reason is kept as a standing rule that every later draft obeys.
• Ask for changes. Tell us what to adjust and a revision comes back to the same thread.
• Reply. Ask a question first; every item keeps its own conversation.

You do not have to sign in to approve. Each item also reaches you by email with a private link that opens just that item. Approve, decline, or ask for changes right there, from a phone, without a password.

Some owners want a say on every word; others only want to see the finished work. In your dashboard settings there is an auto-approve section with a switch per type of work: review replies, Google posts, photos, and so on. Switch a type on and that kind of item can go ahead without waiting on you; everything still shows up in your queue and your email, so nothing happens out of sight. Review replies start switched on. Set that type to ask you first and every reply waits for your yes instead.

Blog posts are the exception the other way: they always wait for an explicit yes, whatever your settings. So does a reply that would replace one already on your listing.

A press release is the exception in the other direction again. The date on it is a deadline rather than a publish date, and a release still unanswered when it passes expires and the order is cancelled before anything is bought. A wire release cannot be recalled, so silence there is read as no. What each type does when you leave it alone sets out the rest.

The box that asks why you declined is not a comment field. What you write is distilled into a standing rule stored against your business, and every draft after it obeys that rule, on every surface.

So correcting the same thing three times should not be necessary. You can read every rule we wrote from your feedback, reword one we read wrong, or remove it, in the brand voice section of your settings. What we learn from you covers that in full.

If someone else should sign off, such as a manager or a partner, add their email in your dashboard settings. They receive their own approval links and need no account. For fuller access than approvals, invite them as a delegate instead.