The registry · Durham, NC
The best eye care centers in Durham.
Ranked by one method — the same checks for every business. Never sold, never sponsored.
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The read
The leaderboard for eye care centers in Durham, NC, reveals a clear distinction between the top performers and the rest of the pack. Duke Eye Center leads with an AI Score of 72, reflecting its robust online presence and a wealth of patient reviews, despite its lower rating of 2.8 stars. Meanwhile, The Eye Center Durham surprises with a stellar 4.8-star rating and a massive 1,262 reviews, but an AI score of 43 indicates it may lag in online performance metrics compared to its competitors.
The rankings highlight a trend where established institutions like Duke Eye Center leverage their reputation to maintain a strong position, while newer players like MyEyeDr. struggle to keep pace despite a better star rating. The long tail of the leaderboard, featuring businesses like Eye Institute of NC PC with only 13 reviews and an AI score of 41, underscores the importance of both quantity and quality in building an effective online presence that resonates with patients.
The named
Who's winning, and why.
- 172/100
Leading in AI visibility and social reach
Duke Eye Center stands out as the top eye care center in Durham, boasting an exceptional AI visibility score of 100, far surpassing the field average of 20. Their strong social presence, rated at 80 compared to the average of 60, further enhances their appeal, allowing them to engage effectively with patients and the community. While their overall rating of 2.8 stars indicates room for improvement, their dominance in AI and social metrics positions them favorably in a competitive landscape.
Cited by
- ChatGPT
- Gemini
- Perplexity
- SEO health
- 65
- AI visibility
- 100
- Reviews
- 65
- Speed
- 88
- Mobile
- 39
- Social
- 80
- Backlinks
- 69
- Content
- 76
- 252/100
Top-rated for speed and reviews
The Eye Center Durham stands out in the competitive landscape of eye care centers with an impressive 4.8-star rating from over 1,260 reviews, significantly surpassing the field average of 67. Their website speed is another key differentiator, scoring 91 compared to the average of 73, ensuring a seamless user experience. While their mobile presence and social visibility lag behind, their strong review performance and fast website contribute to their solid ranking in Durham's eye care sector.
Cited by
- ChatGPT
- Gemini
- Perplexity
- SEO health
- 65
- AI visibility
- 33
- Reviews
- 88
- Speed
- 91
- Mobile
- 21
- Social
- 0
- Backlinks
- 64
- Content
- 61
- 351/100
Strong reviews boost MyEyeDr.
MyEyeDr. stands out in Durham's eye care scene with an impressive review score of 76, surpassing the field average by 9 points. This strong feedback from customers reflects their ability to deliver satisfactory services, which is crucial in a competitive market. Additionally, their AI visibility score of 50 is double the field average of 25, indicating a robust online presence that enhances discoverability. While there are areas for improvement, particularly in mobile optimization and social presence, these strengths position them well among local competitors.
Cited by
- ChatGPT
- Gemini
- Perplexity
- SEO health
- 65
- AI visibility
- 67
- Reviews
- 76
- Speed
- 50
- Mobile
- 35
- Social
- 0
- Backlinks
- 64
- Content
- 56
The record
Ranks 4–6.
- 4AIReply rate
4%
50/100→ - 5AIReply rate
—
41/100— - 6AIReply rate
0%
38/100↓1
How we ranked these
No pay-to-play. No sponsored spots. No kickbacks.
Every business is scored the same way, on the same eight signals. We don't take money to move rankings and we don't accept submissions. If you're on this list, the scoring pipeline put you there.
- S1Retrieval grounding26%
- S2Off-property attestation20%
- S3AI visibility14%
- S4Reviews & response12%
- S5Backlink & citation authority8%
- S6Google Business Profile8%
- S7Speed & mobile7%
- S8Content freshness & schema5%
Your turn
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